Design that balances aesthetics with execution.

I'm Zena, the designer behind Zinovia Creative. My background spans fashion, product development, branding and production, and has shaped how I approach creative work. I'm interested not only in how something looks, but how it functions, gets made and fits into the bigger picture of a business.

I'm particularly drawn to visual research: finding references, spotting what has potential and translating that inspiration into something original, commercially relevant and right for the brand.

I work closely with founders to turn ideas, references and half-formed thoughts into clear creative decisions and tangible outcomes, without overcomplicating the process.