Client
Beauty By Anna
Year
2026
Services
Brand Identity, Social Templates & Creative Direction
Scope
Visual identity design, logo suite, social media templates, highlight icons, colour palette development, typography direction, and branded client-facing assets.
Soft femininity with a modern edge.
Beauty By Anna is a Melbourne-based home beauty studio offering refined lash and brow services in a calm, feminine setting. The identity was designed to feel feminine, elevated, and instantly recognisable — blending romantic details with a more refined, modern aesthetic. A soft sage and wine-toned palette was paired with elegant typography, layered textures, and custom social templates to create a cohesive brand presence across both digital and client-facing touchpoints. The result is a boutique beauty brand that feels polished, memorable, and closely aligned with Anna's clientele and personal style.
The Approach
Refined details designed to feel personal.
The visual direction focused on creating a beauty brand that felt elevated yet approachable — balancing classic femininity with modern simplicity. Linen textures, soft neutrals, wax seal detailing, and delicate typography were applied across social templates, printed collateral, and client touchpoints to create a cohesive brand experience both online and in studio.
Colour Palette
Bay Leaf
#797e68
Soft Linen
#f8f2e8
Pale Blush
#f5dce0
Pinot Noir
#4d141a
Espresso
#2d1c14
“Working with Zena was effortless. She understood exactly what I was looking for and delivered a brand that feels completely me — elevated, warm, and something I am genuinely proud to share.”
— ANNA HUYNH, BEAUTY BY ANNA
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